https://www.youtube.com/watch?v=fGaVFRzTTP4

When grocery chain Tesco wanted to expand their market share in South Korea, they came up with a brilliant idea. Because the people in South Korea work long hours they thought of an efficient way to sell their products. The Korean subsidiary Home Plus put up billboards in subway stations with their range of products, accompanied by QR, or Quick Response codes. All people had to do now is scan the QR codes with their cell phone and the groceries were delivered to their doorsteps.

Tesco is the third largest brand in the supermarket world, lags behind only Wal-Mart and Carrefour; this brand came to the Korean market in 1999 and until recently were the second most recognized shop in the Asian country, your competition E-mart was the first place; the big difference between Tesco and it is the number of branches that each has.

Tesco Homeplus

The best supermarket in subway